Clear Channel Media and Entertainment Names Nathan Daschle Executive Vice President For Political Strategy
听
Daschle Will Build New听D.C.-Based Team Focused on Developing Custom Strategies for Political/Issue Advertisers
Initiative Designed to Leverage Clear Channel鈥檚 Unique Range of Multi-Platform Assets for Advertisers and Campaigns
听
New York, NY - June 17, 2013听- Clear Channel Media and Entertainment, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, today announced that well-known political strategist and lawyer听Nathan Daschle is joining听the company as Executive Vice President for Political Strategy, effective immediately.
听
In this new position, Daschle will develop and听oversee a Washington, D.C.-based team that will focus on working with political and issue advertisers and advertising agencies to develop custom听strategies and campaigns that leverage the unique reach and power of Clear Channel Media and Entertainment. He will lead efforts to fully utilize Clear Channel's unmatched national reach and local activation through its radio, digital, mobile and outdoor assets, as well as its event capabilities, to provide political and issue advertisers targeted, effective, affordable and powerful ways to deliver their messages.
听
This new initiative will enable candidates, campaigns and issue advertisers听to听take advantage of Clear Channel鈥檚 850 radio stations nationwide, which reach more than 243 consumers monthly; iHeartRadio, Clear Channel鈥檚 leading digital platform with more than 180 million听downloads of the application and more than 60 million monthly uniques across its digital network; and its more than 125,000 outdoor displays听nationwide.
听
Daschle will report to Clear Channel Media and Entertainment Chairman and CEO John Hogan.听 He joins Clear Channel from Ruck.us, a social network that connects politically like-minded people so they can share ideas and take action, where he is founder and CEO.
听
"Having Nathan Daschle on board sends a clear message that we intend to seriously invest in this arena and to continue to provide more and better options for political and issue advertisers through our multiplatform offerings," said听Hogan. "His听extensive political听background makes him听the perfect person to grow the Clear Channel political strategy team as well as lead our 鈥榗lass of one鈥 offerings to political and issue advertisers.鈥
鈥淧olitical and issue advertising, marketing and events is a $7-billion business, and I鈥檓 looking forward to making Clear Channel front and center with politically-focused听advertisers and agencies,鈥 said Daschle.听 鈥淭he future of effective听campaign advertising lies in the smart integration of traditional and digital media, and no company does this better than Clear Channel Media and Entertainment.听听 Clear Channel is reinventing the way organizations 鈥撎齛nd campaigns 鈥 communicate with their audiences, and I look forward to building a strong, bipartisan team at Clear Channel that will effectively market its extraordinary assets."
听
Prior to Ruck.us, Daschle was the Executive Director of the Democratic Governors Association (DGA) from 2007 to 2010, where he managed a $50 million annual budget and a staff of more than 20 people. The organization set numerous fundraising records and won a majority of its targeted races under his leadership.
听
In 2010, Daschle was recognized as one of听TIME Magazine鈥檚 鈥40 under 40鈥 rising stars in politics. Also in 2010, he was profiled in听Details听magazine as one of the 鈥16 game-changers in the worlds of entertainment, politics, fashion and technology鈥 in a piece titled 鈥淢avericks.鈥 In 2006, Daschle was named as one of Washington鈥檚 鈥40 Top Lawyers Under 40鈥 by听Washingtonian听magazine.
听
He received his J.D.,听cum laude, from Harvard Law School in 2002 and his B.A., with distinction, from Northwestern University in 1995.